A key to excellent SEO (Search Engine Optimisation) is ensuring that your website is well –maintained, up-to-date, fresh and new. Otherwise you run the risk of becoming boring and outdated too quickly.
There are many ways for a business to stay current. Whether by featuring a regularly updated blog, refreshing your homepage with new offers or delivering innovative products, there are countless ways to keep your website alive.
However for a small business, staying fresh and current can be particularly challenging. One of the easiest ways to stay afloat of the latest trends is to incorporate QR codes into every aspect of your business.
What is a QR Code?
A QR code is short for a Quick Response code. Once you have fresh, high-quality content on your site it is a good idea to introduce QR codes to your website and to all online and offline publications and printing materials associated with your business.
QR codes are small barcodes that are generated for a URL. They are easy to read with a mobile phone and are used for the purpose of taking a piece of information and putting that into a mobile device.
QR codes are great for both online and offline marketing and can be seen everywhere from magazine adverts to billboards, web pages and even drink cartons. Once the code is in your mobile device it can give you information about a business, access to a coupon and much more, all by simply scanning the code with your mobile.
Using QR Codes as a Marketing Strategy
QR codes are the ideal SEO and online marketing resource. If incorporated onto your website, the search engines will note that your pages have changed, which indicates that you are updating your pages. This will be indexed accordingly, thus helping you to rank more highly on web searches.
QR codes can be incorporated into many aspects of your business, no matter the size of your business or what products or services you offer. They can contain a complete spectrum of information including:
- Product information
- Links to your YouTube video
- Event details
- Competition information and announcements
- Free coupons/vouchers
- Company details
- Social media links
A marketing agency such as 8 Ways Media specialises in helping you to better promote your business with QR codes.
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