LinkedIn is a business-focused social networking website that is primarily used as a professional networking tool. The website, which was founded in 2003 in California, today has an impressive 347 million users and continues to grow and expand on a truly international scale.
How can you Use LinkedIn to its Truest Potential
Your Profile
If you are thinking to include LinkedIn within your social media marketing strategy then you first need to set up your profile. Make sure that you have a sterling LinkedIn company profile that accurately represents your business and your brand. Include a banner, logo and company to complete the page and attract more followers.
User Engagement
The next thing you need to do is engage with LinkedIn users. Begin with your employees by encouraging them to add your company to their personal profiles. From here, begin to attract the right followers by targeting members in particular industries, regions and companies. You can do this by using highly targeted Follow Ads available through LinkedIn.
Content
You also need to focus on sharing rich content on a daily basis. This is the most effective way to increase word of mouth, get conversations going and engage directly with your target market.
With LinkedIn, you can share a wide variety of content including company news, blog posts, industry related articles, hot industry topics, infographics, videos, quotes, images and so on. Making your content as rich as possible will keep followers engaged as they enjoy rich, fresh and value-added content.
Top Benefits of Using LinkedIn for your Business
1. Build your Professional Network
Firstly and foremost, LinkedIn is a great place to build your professional network in the hopes of attracting new clientele.
2. Increase Exposure of your Business
This particular site also enables you to increase exposure of your business by showcasing your company’s products or services. Through LinkedIn, potential suppliers, distributors, employees and customers can learn about your business and find links to your website. This therefore gives you dual benefits – 1). Clients are going to learn more about your business, and 2), this is going to boost traffic to your site.
3. Increase Credibility & Attract New Business
Through LinkedIn you can receive recommendations from previous clients, which can be published on your LinkedIn profile if you choose to do so. By requesting recommendations from previous clients, suppliers and employees, you can enhance the credibility of your business and demonstrate to people how professional you are as a business. This will boost the chances of gaining even more business connections.
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