Tackling social media marketing head on can be a challenge. It’s difficult to know what’s going to work and what’s going to flop, but by delving into the minds of some of the most successful brands out there, you will be able to gain inspiration from them, refine your social media strategies accordingly and hopefully make a difference to your business.
Listed below are 3 successful brands that can teach us a great deal about a winning approach to social media marketing. Read on to discover more!
HubSpot
HubSpot is an inbound marketing and sales platform helping companies to attract more visitors, convert them to leads and close them as customers. HubSpot places a heavy emphasis on images not just on its website but also across its social media platforms, where it uses bright, eye-catching, diverse and compelling images combined with clever use of wording.
The company takes a positive approach to the cover image sections on the various social media sites around, and with every new campaign launched, corresponding visual imagery is published including, customised cover art per site.
Red Bull
Red Bull has strong per-post engagement levels on Instagram. With more than 3.5 million followers, the brand knows how to inspire its followers and keep them excited for more content by focusing on its two core values, action and inspiration and posting incredible, visual content of people doing extreme things. What’s also interesting is that according to research carried out by Simply Measured, Red Bull posted fewer images on Instagram than any of its other social networks, proving that quality always prevails over quantity.
You can take inspiration from Red Bull by getting to know your audience in immense detail and finding out their likes and dislikes. Create marketing personas to help you get a stronger understanding of what interests your audience, as this will enable you to inspire them when it comes to creating social media content. Finally, create content around your brand’s values, rather than just around your products.
Coca-Cola
As one of the world’s most well-known brands, it’s no surprise that Coca-Cola take a proactive approach to social media marketing across its Facebook, Twitter, Instagram and YouTube pages. This is one of the most innovative and responsive brands in the world that uses its social media pages to showcase its values, which are:
· To inspire moments of optimism – through our brands and actions
· To refresh the world – in mind, body and spirit
· To create value and make a difference everywhere we engage
Each social page successfully demonstrates the company’s clear vision of its brand values, thus inspiring its audience time and time again. As a business, you need to document your brand’s values, circulate them across your social media channels and showcase them throughout your messaging. Connect with your followers on a truly deep level for maximum engagement and responsiveness.
About 8 Ways Media
8 Ways Media is a leading branding and web design agency based in Switzerland. Offering 8 key services, including content marketing and social media marketing, the agency offers state-of-the-art, innovative marketing techniques that are guaranteed to drive growth to your website.
Get in touch today to find out how 8 Ways Media can help you to use social media for your business.
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