Instagram is a hugely popular social media platform with more than 300 million active users. With super high engagement levels, it would be foolish not to set up an Instagram account for your business – particularly if your business is heavily visual-orientated.
Below are some top tips on how to use Instagram effectively and grow a massive following:
1. Post Consistently
There’s no point in having an Instagram account if you don’t post content on a regular basis. Research suggests that the average Instagram users post a photo once per day, but users with the highest following post photos twice or three times per day. So, if you’re looking for ways to gain a larger following, your first step is to post photos on a regular basis.
2. Use Filters
One of Instagram’s top features is the filters facility, which enables you to tweak your photos to make them more eye-catching. Filtered photos have been proven to boost engagement by 21%, with 45% of followers more likely to leave a comment. Applying a filter takes no time at all and the results are truly worthwhile.
3. Write an Interesting Description
Although Instagram is a visual platform, this doesn’t mean that you can’t write an interesting description. Descriptions are a great way to complement your image, and research has found that many people are less inclined to comment on a photo or click the Like button if there is no description. You can also include emojis in your description (which are little images placed in the text, such as hearts, smiley faces and so on) to bring emotion to your description.
4. Make use of Hashtags
Hashtags are an easy and highly effective way to reach out to an even bigger following. By using the right hashtag, your photo will be exposed to a huge targeted audience, even if those people do not currently follow you.
When people come across an interesting hashtag, there’s every chance that they will click on it to take them to other relevant photos, so the chances of you increasing your follows as a result is very high.
RiteTag is a great resource for finding trending hashtags. By doing your research and feeding a trending hashtag (or two) into your next Instagram post, you will be boosting your chances of reaching even more people.
5. Use Video
Instagram has a 15-second video uploading feature which many businesses have failed to take advantage of up to now. But when utilised correctly, the video feature can easily be used as a great marketing strategy that will keep you well ahead of the competition.
Rounding Up
As you can see, Instagram is an expedient social media platform that can easily help you to promote your brand when used correctly. See here and here for more articles from 8 Ways Media about Instagram.
About 8 Ways
8 Ways Media is a leading branding and web design agency based in Switzerland. Offering 8 key services, including social media marketing, the agency offers state-of-the-art, innovative marketing techniques that are guaranteed to drive growth to your website.
Get in touch today to find out how 8 Ways Media can help you to use social media for your business.
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