A good social media marketing strategy is a unique blend of different ideas that keep your platforms interesting, inspiring and engaging. This, of course, can be difficult to achieve, particularly when you are trying to balance other responsibilities that naturally come with running a business.
Listed below are some top social media marketing ideas when you feel like you’re running out of inspiration:
Behind-the-Scenes Photos
Your followers will love seeing images of what goes on behind-the-scenes at your offices. Even if it’s something simple, providing images of some behind-the-scenes action will add a personal touch to your brand and make people feel more strongly affiliated with your business.
Quotes
Quotes have been proven to perform well on social media pages, and are often liked, shared and commented on. Even if your quote has nothing directly to do with your business, it doesn’t matter. A quote demonstrates your attitude to life and gives a positive impression of your philosophy as an individual and as a business.
Post a Link to an Old Blog Post
Got a blog post that performed particularly well? Then post a link leading back to it! If you have created seasonal posts (e.g. ‘Top Tips for Spring Baking’) and that time of year is approaching, don’t be afraid to post a link back to that post. Re-posting old content is a great way to promote an old post to a new audience and extend the life of a great piece of work.
Ask your Followers questions
Posting simple questions to your followers is an excellent way to interact with your audience and increase interest in your brand. This serves a dual-purpose – not only does it boost brand loyalty but it you could also use some of your respondents’ answers to create your next blog post!
Random Videos
Not all content that you post needs to directly relate to your business. As with quotes mentioned above, you could also post links to videos that you find funny, inspiring or clever. Ultimately, the point of this is to engage with your followers and get a conversation going!
Provide a Recommendation
If you’ve successfully worked with a business in the past, why not share some information about them. This shows how far you have branched out as businesses which also improve your brand authority.
Share Breaking or Company News
Do you have any major news going on at your business worth sharing? Maybe you’re hiring, or you’ve just hired someone new. Perhaps you have a new product that needs promoting or have adjusted your hours of operation. Alternatively, perhaps some breaking industry news that relates to your industry?
As you can see there are countless ways to approach social media marketing and keep your followers engaged!
About 8 Ways Media
8 Ways Media is your leading branding and web design agency specialising in the creation of bespoke services that are proven to help you succeed as a business.
Discover how 8 Ways Media can help you to create a powerful marketing strategy by contacting us today – because your business deserves the best.
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