Mobile phone usage has had a huge, ripple effect on the digital marketing industry in recent years. In 2015, the use of mobile phones for internet usage has accelerated even further, as advancements in Google’s algorithm and how it indexes mobile websites in search have truly accelerated.
Technology Moving Forward at a Fast Pace
Mobile usage exceeded desktop usage in 2014 and continues its ascent. According to statistics, there are now more than 1.8 million global mobile phone users compared with 1.6 million desktop users.
Research has also found that a growing number of consumers are using smart TVs to browse the internet (34%). Furthermore, wearable tech is becoming increasingly popular, with 9% of consumers using smart watches to search the internet, and 7% of consumers using a smart wristband, such as Nike Fuelband, and Adidas miCoach.
Wearable tech is putting a huge emphasis on mobile for many companies. As more and more people integrate technology into their daily lives, companies are looking for more unique, cross-device methods to target consumers with highly specific messages.
User Experience a Critical Factor
User experience has also become increasingly relevant and important in recent years. Since the majority of a business’ marketing content is being consumed on mobile or tablet, it’s never been more critical to have a website that enhances user satisfaction and improves the usability and accessibility provided between a user and a product.
People are no longer satisfied with a mediocre website that doesn’t perform to the highest of standards. Users want a site with a fast load speed, an aesthetic, professional design and exceptional content. They also want a site that is fully responsive – a site that works fluidly on any mobile device, from a tablet to an iPhone and even a smart TV.
Social Media Marketing very Prevalent
In today’s digital marketing stratosphere, social media marketing is very real and very powerful. Businesses are finally realising that social media marketing is no longer a new, temporary phenomenon, and as such it needs to play a very apparent role in your marketing campaign or inbound marketing initiative.
If you choose not to adopt even the most basic social media marketing campaign, you run the risk of losing out on a huge portion of your target market. There are plenty of social media networks to choose from, but choosing the right one is critical to the success of your campaign (see this guide on how to choose the right social media network for your business).
Closing thoughts
As you can see, digital marketing has changed significantly over the years, with technology changing the way that businesses interact with their clients and promote their goods or services. As technology continues to evolve and develop, it will be interesting to note how businesses continue to interact with their clientele and promote themselves. Only time will tell…
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