Lexus is a leading luxury Japanese car manufacturer that is marketed in more than 70 countries across the globe. As Japan’s largest-selling make of premium cars, the company is considered one of the ten largest Japanese global brands in the market.
So what can this famous car brand teach us about proper social media marketing? Read on to find out…
Creativity is Crucial
Lexus is famed for its unique approach to social media that relies heavily on consumer interaction to get noticed. In a 2014 video created by the brand, Lexus gathered together 200 people to take individual photos of the 2014 Lexus IS F SPORT. Those photos were then uploaded to Instagram and merged together by the Lexus team, producing an artistic, creative, innovative and extremely unique video.
Push Boundaries
Although a project of this scale obviously requires a huge budget to successfully execute, we can still learn a thing or two from it.
First of all, it’s evident that Lexus are extremely imaginative when it comes to marketing themselves on social media. Instead of posting pretty pictures of Lexus cars in various settings, the company pushes boundaries by deeply involving its audience in the process of creating marketing material.
Now we’re not expecting you to get out on the streets and gather hundreds of people to participate in the creation of a video for your brand, but there are similar techniques that you can adopt that are equally as effective.
Get your Audience Involved
For instance, why not invite your audience to photograph or film your products or services in action? So, if you run a shoe company, get your followers to upload photos of them wearing those shoes in specific locations, or shoot some video footage of the shoes in action! When they upload the image onto social media, have then tag you or use a hashtag that you’ve specifically created. This is a fantastic way to spread the word about your brand, one step at a time!
Run a Competition
Another option is to run a competition using customer images. Using your selected hashtag, get your audience to upload images, then re-share those images onto your social pages. Ask people to vote for their favourite images, and share how winners will be chosen. Once the winner is selected, reward them for their hard work with a prize.
Host an Event
Another tip is to host a special ‘exclusive’ event for your business where people are invited to come together in one central location, take photos and share them on Instagram with your chosen hashtag. People love to feel a part of something, so get them to connect, share and discuss with one another. This is a fantastic way to get people talking about your brand long after the event has finished!
About 8 Ways Media
8 Ways Media is a leading branding and web design agency in Switzerland offering 8 key services including content marketing, SEO, social media marketing and much more. This contemporary agency offers state-of-the-art, innovative marketing techniques that are guaranteed to drive growth to your website and seriously raise the bar for your brand.
Get in touch today to find out how 8 Ways Media can help you to use social media for your business.
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