When Google’s spiders crawl your site they are looking for a number of factors including the quality of your pages, the number of times keywords are used and how relevant those keywords are. When you focus on multimedia production, such as videos, this adds immense value to the above three factors, boosting the SEO of your website as a result.
Creating videos for your website is easy, however your videos need to be entertaining, value-added and interesting in order to generate as many clicks as possible. They need to be of a very high-quality to boost the amount of shares they receive across the internet.
The SEO Benefits of Using Videos within your Content
Embedding videos into the pages of your website has immense SEO benefits for your website.
First of all, videos are advantageous in that they enhance the amount of time a user spends on your website. In an era where people are used to and expect to be entertained by various channels, video plays a crucial role in engaging viewers for longer.
To contrast, by using plain text with few other elements such as multimedia production, your users will be highly unlikely to remain engaged for long. People need a good reason to stay put for longer, and videos are a great way to achieve this.
Another benefit of multimedia production is that users are more likely to share your content with others through their social media channels. This is an important way to increase clicks to your website and increase followers.
Videos can also be used in combination with other elements such as high-quality text and images. When Google’s spiders crawl your site and assess its quality they will detect that everything featured on a given page is related and of a high-quality – including numerous targeted keywords.
Where should you Host your Videos?
Google seems to favour YouTube over and above any other video outlet, but there is also WordPress, Amazon and many others to choose from, so your options aren’t restricted. By using these video-sharing websites you can easily enhance the number of links you receive back to your website while also increasing the SEO rankings of your website.
In Summary
Multimedia production brings immense value to your business, from engaging users for longer to boosting online shares. With Google Analytics the success of your videos is also measurable, so you can determine which of your videos has led to the biggest increase in sales.
Get in touch today to learn more about our multimedia production services!
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