Experiential marketing is an incredibly popular marketing approach that is unique, innovative and highly creative. Though this marketing approach has been around for many years, the ubiquitous nature of technology and the internet has enabled experiential techniques to spread across the internet like wildfire, giving a business heightened opportunities to promote itself and generate stronger profits.
What is Experiential Marketing?
Experiential marketing involves interacting with the customer (or potential customer) on an emotional, physical and sensory level.
Listed below are some top tips on how to improve your experiential strategy:
1. Give users something to talk about
Your marketing strategy needs to be as innovative, fun and interesting as possible so that current and potential clients walk away feeling influenced and impressed. In today’s heavy online environment people are always seeking something to share with their friends or talk about through social media, so give your users something that they can take away with them and share with others. This leads to positive brand awareness and improved lead generation.
2. Allow users to truly engage with your product or service
By giving your users the perfect opportunity to truly engage with your product or service they will be far more likely to complete step one above – talk about their experience with others. There are endless creative steps that you can take when using an experiential approach; the internet is awash with powerful examples of effective experiential campaigns that boosted brand awareness and generated results.
3. Combine experiential marketing with social media marketing
Though experiential marketing is a powerful marketing strategy, when used in combination with other techniques it has the power to be even more effective. Use social media marketing to raise awareness of your experiential promotion. People will then be able to share their positive experiences and provide feedback in a live, publicly accessible setting, meaning that countless other people will be able to learn about your goods or services with ease.
Be Open Minded
Not all experiential marketing approaches are successful: using this technique is often a case of trial and error and some campaigns that you execute may not be as memorable as others. Accept the positive and negative feedback with an open mind. Any feedback is constructive feedback that gives you the chance to consider all suggestions and improve future campaigns.
About 8 Ways Media
8 Ways Media is a leading online media agency offering 8 key services including online marketing, offline marketing and much more. Need marketing assistance to get your business off the ground? look no further. Contact 8 Ways Media today for a free quotation.
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