Social media marketing is big business nowadays. Society is becoming increasingly virtual, and social media has become such a huge part of our lives that businesses are being forced to use it as part of their brand strategy.
The Ubiquity of Twitter
Twitter has a massive 255 million users worldwide. This is a colossal audience that you as a business simply cannot ignore. Twitter primarily works based on hashtags and short phrases. You are restricted to a maximum of 140 characters to get your message across and can also include a link if desired.
With hashtags, people can more easily search for keywords and thus become part of a wider conversation, which in turn helps to you reach out to even more people. With hashtags, people can refine their interests and over time, certain hashtags become the prevailing ones – those that are trending at a given moment. Trending hashtags can be viewed by all members of Twitter and as such, if a hashtag trends it has the power to reach out to a massive global audience within minutes.
The Beginnings of your Twitter Marketing Campaign
The first step in the beginnings of your Twitter marketing campaign is to have a well-written Twitter biography. Your bio needs to concisely inform people about your business in an enticing and compelling manner.
The next step is to begin composing Twitter messages. To successfully cultivate your brand strategy, it is advised to take advantage of the numerous hashtag tools available including TWUBS, to find out what the most popular hashtags are and why they are trending. This will enable you to associate your brand with events or causes that your business believes in.
There is a fine line between hashtag over usage and you certainly don’t need to overuse hashtags. Keep it interesting, relevant and evocative to maintain a loyal and interested audience.
Maintaining a Healthy Social Media Profile
Social media management is a relatively new concept, but the world of online marketing is not something that any new business can ignore. Another important step in the brand strategy process is to ensure that you maintain healthy social media profiles and use Twitter, along with other social media sites, on a regular basis.
Follow a brand strategy plan that you stick to rigorously to keep your audience interested. Take advantage of the many tools available that give you information on effectively using Twitter and understanding hashtags in more depth. This will give you the tools to successfully promote your business, reach out to a massive audience and keep your brand ahead of the competition.
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