The term ‘responsive web design’ is certainly a buzz term right now, with businesses flocking to marketing specialists for a responsive web design that works across all devices, from iPads to laptops and smartphones.
This particular form of web designing is the contemporary approach that most designers are adopting, since people are no longer browsing the internet exclusively on a computer – they are doing it on a wealth of devices and from a wealth of locations. As such, web designers need to reformat a website so that it can easily and fluidly be accessed from those devices at the click of a button.
But what are the SEO benefits of a responsive web design? Read on to learn more…
1. Mobile Search Ranking
A responsive design is good for SEO because according to Google’s new mobile ranking strategy, Google now gives special preferences to websites that are compatible across all devices.
2. Utilisable Across All Devices
With a fully responsive website design you can boost your chances of ranking well in Google searches. Google recognises when visitors stay on your website for longer having been directed from search engine results. This lowers your bounce rate and increases your ranking in mobile searches.
3. Link Building
If your website is mobile friendly, then when someone links to your main website they also link to the mobile version of your site. This helps positively with your SEO and also provides an excellent user experience to every one of your site visitors, ensuring that people will visit your website time and time again.
4. Low Bounce Rate
If your website is not mobile/tablet-friendly then you seriously run the risk of suffering from high bounce rates and negative rankings. Many web users refuse to revisit a website if it is not mobile friendly, and with more than 50% of people browsing the internet from a mobile device, it would be foolish to not be responsive.
5. No Duplicate Content
With a responsive web design you can rest assured that you won’t be penalised by Google for having duplicate content. This is because the same URL will be used across all devices, rather than having a separate mobile, desktop and tablet version that features duplicate content.
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