At first, you may think that this is a completely unacceptable activity. Some people do not endorse re-posting at all while other brands regularly re-post old content onto their social feeds – with immense success.
No matter what your feelings are towards re-posting old content, it’s important to note that re-posting old content possesses numerous benefits. Here are our top 3 reasons why you should re-post your old content onto your social media pages:
1. Reach New Followers
When you republish old content, this gives you the perfect opportunity to reach new followers. Although you posted that content in the past, new followers have since followed your account, and these people haven’t been lucky enough to be exposed to that incredible content.
However, bear in mind that you should only re-post old content that’s still relevant and current. There’s no use in posting about Valentine’s Day when summertime is approaching. Likewise, when Easter is approaching, there’s absolutely no use in Tweeting about Christmastime. Make sure that everything you re-post is valid, has a purpose, and will be appreciated by your audience.
2. Hit different time zones
Many brands post the same content over and over again, especially onto Twitter. Doing this enables you to reach followers from different time zones, thus boosting traffic to your content and increasing the potential for sales. The thing with Twitter is that there is so much information being shared onto the platform, that it’s easy for your Tweets to get lost amongst all the noise. By sharing the same posts on a regular basis, this gives them a much stronger chance of reaching your entire audience, no matter where they are based. Some brands even go so far as reposting the same content up to 4 times within a single day!
3. Generate more traffic
Finally, sharing your content on social media multiple times is a fantastic, easy way to drive more traffic to your website. Research has found that the more you post the same tweet, the higher the impressions and engagement levels it generates.
Old content can even be repurposed in the form of audios, videos and infographics if you wish to expand it beyond the traditional blog post. There are so many ways to engage with your audience with gripping, fascinating, shareable content, all of which leads to greater likes, shares, retweets and more.
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Making a few small tweaks to your business can work wonders for your overall strategy. Are you ready to take the next steps towards improving your business? Contact 8 Ways Media, the most creative web design agency, to discover how we can help you with a stellar social media marketing strategy that will take your business to brand new heights.
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