Marketing has changed a great deal over the years. Businesses traditionally created generic advertisements to stick on billboards, in magazines and on the radio or television (if they had the budget to do so). However the internet has turned everything on its head and today, advertisers are expected to appeal to a specific, niche audience by developing buyer personas and creating consumer-marketed content.
An exceptional content marketing strategy will:
· Appeal to your target market – both directly but more commonly, indirectly
· Present your product in real-life situations (think: experiential marketing and guerrilla marketing)
· Make your advertising fluid and easy to follow
· Ensure that people are left with a positive, lasting impression that keeps them talking about your product or service
If you want to succeed in the cutthroat world of marketing and emerge a stronger, popular and more powerful brand, read on for our top marketing formulas that will guarantee you long-term success:
1. Know your audience inside-out
There’s no use in executing a marketing strategy if you don’t know your audience inside-out. Otherwise, how can you expect to tailor your marketing and appeal to your audience? This is a huge waste of time that will no doubt result in failure. Instead, get to know your audience very well by performing plenty of research into their needs, likes and dislikes, values, problems and other elements (see here for our guide on which questions to ask when developing buyer personas). Then, when it comes to crafting ads, they will be specifically catered to your audiences’ interests.
2. Be willing to take risks
Taking risks is hugely important in the complex and intricate world of marketing. Countless unforeseen opportunities arise from taking risks, and although some risks that you take will probably result in failure, others might generate compelling, outstanding levels of success that launch your business far into the limelight. Failure is a stepping stone towards success, and taking risks will help you to learn what’s important. Finally, risk-taking also enables your business to stand out from the crowd in a heavily saturated market.
3. Go against the grain
It can be tempting to check out the competition to see what they’re up to, but there’s no use in stopping there. You need to take your marketing strategy one step further by going against the grain and creating something outstanding, different and even a little quirky. This will ensure that your brand remains in people’s memories for longer as people are always going to remember a brand that did something different.
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