Whether engagement levels have dropped and you’re desperate to get things back on track, or you just want an already successful strategy to garner even better results, now has never been a better time to get your email marketing strategy in tip top condition with our three very easy email marketing strategies:
1. Rein them in
The holiday season is (unfortunately) well and truly behind us which means one thing – it’s time to get back those shoppers who purchased from you (or considered purchasing from you) over the holiday period and encourage them to give your products or services another shot!
To do this you need to put some thought into how you are going to target your current and potential clients. Many people resolve not to buy in the first few months of the New Year. Now that those months have passed, it's time to anticipate how your clients might currently be feeling to determine how your products or services could meet their needs. For instance, many people resolve to get fit, improve their general health or generally be more organised. What can you offer such people that will entice them to your business?
Also, be sure to remind people about any changes, improvements or upgrades that have recently taken place at your business. What is it that differentiates your brand from the crowd, and why should people choose you over the competition?
2. Remind them of your worth
We live in an age where we receive countless emails from brands that we didn’t even realise we’d subscribed to! On top of that, many brands take things too far by sending email after email on a too-regular basis. As such, it’s not unusual for people to unsubscribe from certain brands if they feel that their emails do not possess much value.
Don’t lose out on subscribers simply because they feel you are not valuable enough. Remind them of the value your emails possess by creating fun, personalised content that is consistently interesting and worthwhile. Consider including special offers and discounts within these emails, as well as exclusive content that gives them a reason to remain subscribed.
3. Edit your email lists
It’s a good idea to regularly edit and update your email lists to ensure the best possible delivery rates and engagement. Categorise your subscribers into segmented lists so that you can create more targeted content based on subscriber preferences and engagement levels. For example, you could create one list based on people who have made a purchase with your brand, and one list based on those who haven’t. This will enable you to better target your audience with appropriate discounts, promotions and offers.
We all want the best intentions for our business, which is why it’s essential to do your utmost to generate real results with your email marketing campaigns, no matter what time of year it may be!
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