To the SEO apprentice, the world of search engine optimisation can be incredibly complex. Google seems to be constantly changing its algorithm, making it difficult and confusing to keep up with the latest rules.
The 3 simple steps outlined below are designed to help you work your way through the seemingly complex world of search engine optimisation. By following these three simple steps you will be helping your website to reach higher and higher in search engine results, and as such will be boosting traffic to your website and improving your overall investment.
On-Site Content
The first step in navigating your way through the world of search engine optimisation is to focus on on-site content. This refers to a number of factors including the overall design of your site as well as in-depth keyword research, on-site content, user experience and a regularly updated blog.
Keyword Research
Use Google’s AdWords tool to help you find keywords that your potential clients are using. Check out your competitors to discover what specific terms they are using to target customers.
Optimised Content
From here, ensure that all of your content is completely optimised. Avoid overloading your site with keyword after keyword; keep things natural, only inserting keywords where completely appropriate.
User Experience
Make sure that your site is completely user-friendly and easy to navigate. Is it clean and professional? Can people quickly and easily do what they want on your site?
Blogging
Finally, adding a blog to your site with high-quality and regularly updated content is highly admired by Google and will help you to build your reputation and increase your search engine rankings. Blogging presents numerous advantages: it enables you to create fresh content that contains new keywords; it allows you to naturally build up a client following and it also helps you to feature in search engine results pages.
Inbound Links
Links indicate to Google that another website or reader has discovered material from your website that is valuable enough to be shared on their site. The higher number of links you get, the more superior and credible your content is deemed by Google.
Increasing the amount of links you receive also gives you a higher status in the industry, driving more and more traffic to your site.
Keep links organic and only link to high quality websites. Don’t just link for the sake of it; link to sites that are relevant to your industry and contribute towards brand awareness and identity.
Social Media
Last but certainly not least is social media, which is a fantastic resource to build brand awareness, increase your customer base, improve client loyalty and of course, boost search engine optimisation. Get connected with a number of top social media platforms (as many as you can manage). Keep those pages alive with fresh, engaging content, and get discussions going. Share other peoples’ content and always respond to comments, questions and retweets. A simple thank you goes a long way in positively boosting your reputation.
Related articles.
