So, you’ve come up with a great business idea and have a product that you truly believe will sell. Once you’ve made the decision to take the plunge, it’s time to start promoting your business to get the word out there about your new brand.
Here are 3 surprisingly easy ways to promote your start-up:
1. Build a website
This may sound obvious but many physical start-ups don’t consider setting up a website. You first need to decide what your domain name is going to be as well as your domain extension (see here for the top reasons to use an alternative domain extension for your business). You then need to purchase your domain name using a domain registrar, such as Squarespace, Web.com, GoDaddy or Wix.
From here, it’s time to select an established content management system that will enable you to manage your website’s content with ease. There are plenty to choose from, some simpler that don’t require any coding experience and others that are more complex in their setup. Choose a system that reflects your tech skills or alternatively, why not hire someone who can do the work for you?
Your web design needs to be professional, appealing and attractive. Be selective when it comes to colour, font and style (see here for our ultimate guide on how to improve your web design). Also, keep your website fresh and up-to-date with industry-relevant, interesting content in the form of blog posts, events and company news to keep people regularly returning back to your site.
2. Optimise for mobile
Next, it’s essential to ensure that your website is fully optimised for mobile. With a responsive web design, your website will automatically adjust to fit the type of device it is being viewed on.
With a mobile site, it’s essential that your local SEO is up-to-scratch for improved local search engine results. Also, factors such as image quality and website loading speeds are critical here. Overall, a good mobile website makes your brand and your business more memorable, which enhances the chances of people visiting you again in future.
3. Get social
Finally, it’s essential to get social. Social media is the easiest and biggest way to spread the word about your business. Millions of businesses worldwide engage in digital marketing activities, and with noticeable results. The most effective way to use social media is to find out which social media platforms your target market is using. Combine intriguing posts with stunning imagery to really capture people’s attention and steer them to your website.
Also, create daily blog posts and link to those posts from your social media accounts. Small businesses with blogs have been proven to generate 126% more leads and 61% more purchases. Blogs are a fantastic resource that give you the freedom to provide valuable content, find your customers, build strong relationships, strengthen your brand and generate sales.
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If you're a business start-up looking for a boost in the right direction. get in touch. 8 Ways Media is a leading branding and web design agency with a vast international reach along with the knowledge and resources necessary to help a business succeed. with more than 20 years of experience in the industry, we are pioneers in effective marketing whilst being responsive, fast and exceptionally creative. Contact us today for a free, no obligation quotation from a member of our team.
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