The world of marketing may have evolved considerably over the years, particularly since the internet and social media began to play such a significant role in our lives. However, this doesn’t mean that offline marketing can no longer play a role in promoting a business and boosting brand awareness – yes, social media may be highly influential, but so too are many offline marketing techniques.
Listed below are 4 offline marketing techniques that continue to pack a punch when it comes to having a positive influence on a business, promoting services and boosting brand awareness:
Sports Stadiums
Sports stadiums are a great way to appeal to a massive audience for a prolonged period of time. Since spectators are sat for long periods of time watching a game or sport, there is simply no way to avoid the appearance of an advert as it flashes across giant billboards on a pitch.
Consider the power of a football stadium. As the game gets underway, thousands of people who are all packed into a stadium are exposed to huge banner advertisements that are strategically located throughout the stadium. For the duration of the game, as their adrenaline pumps and excitement mounts, the banner ads subtly embed themselves in the memories of the audience who are likely to go home and remember the ads they have been exposed to.
Public Transport
In many cities, public transport remains the foremost means of transportation. As such, printing physical adverts for buses, trains, taxis, shelters and stations is yet another popular way to reach out to a massive audience. Advertising in this way enables you to reach out to individuals from every walk of life, including students, professionals, families and tourists. These types of adverts simply cannot be ignored or turned off, offering excellent exclusivity to the advertiser with their bright, innovative designs.
Recreation
Again, as with sports stadiums, advertisements posted in cinemas, restaurants, bars and even toilets are unavoidable to the target market’s eye. As the individual sits back to enjoy their drink or movie they will no doubt come eye-to-eye with an advert targeted precisely at them, and since they are in a setting where they cannot switch off the advert or change it, their exposure to it will be prolonged.
Despite the rise in popularity of online media, people continue to buy physical print in the form of magazines and newspapers, and there are endless niche magazines available offering advertising options. Whether you choose to advertise in a local or national newspaper, a magazine or even a local newsletter, this is a great way to get the attention of your target market and promote your services.
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