Yes, there are a lot of social media networks out there and it can often feel overwhelming for businesses to know which social media platforms are best for them. Although the obvious platforms certainly come to mind, there are also plenty of other, more off-the-radar platforms that can transform your business success, including Tumblr, Snapchat and Periscope.
Listed below are the top ways to use Periscope that will benefit your business in countless ways…
Provide the ultimate behind-the-scenes footage
Take your Periscope viewers on a journey with you wherever you are. Whether you are backstage at an important event, chatting with your developers, creating a dish in your restaurant, inspecting your hotel rooms or opening up a new delivery, get your audience involved by doing a quick scope of the action – they will love an inside peak into the behind-the-scenes of your business!
Help your clients
Another fantastic way to use Periscope is to give value to your clients by helping them, whether you want to show them how to cook something, give a quick tutorial on how to use one of your products or talk to them about coding. By getting your point across quickly and in an interesting way, you will be able to provide strong value to your clients while attracting an even wider audience. Just be sure to deliver on your title’s promise and answer any questions your audience might have.
Offer live product demonstrations
If you are launching a new product, why not use Periscope to build anticipation by promoting a live reveal? Use the platform to do interactive demonstrations while answering questions from your viewers. Your audience will feel as if they are being given an exclusive peak into this brand new product, which is perfect for building your brand.
Share the latest news
Twitter isn’t the only platform where brands break the latest news. You can also use Periscope to share the latest news with your following before anyone has the opportunity to write about it. So instead of writing up a blog post about the latest news, why not get straight to Periscope to talk about the latest trends and share relevant news in your industry. This will position you as a person of authority, which will certainly set you apart from the competition!
Repurpose your content for other channels
If you’re running out of ideas for your other social media channels, don’t forget that you can repurpose your Periscope broadcasts for other social media platforms. There are plenty of creative ways to repurpose your content – just remember to turn on Autosave Broadcasts in the Settings section of the app so that you don’t have to remember to save broadcasts every time.
Though it can take time and energy to think of ideas for your latest posts, remember that social media is all about engaging with your audience and getting a conversation going. By being at the forefront of your audience in imaginative, memorable ways, this will break down barriers between your brand and your consumers, thus encouraging more customers and enhancing your sales.
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