5 Foolproof Ways to Boost your Brand’s Reputation for Free in 2017

2017 is in full swing and with that many brands are reassessing their marketing strategy and determining ways to boost their reputation for free this New Year 2017!

There are plenty of ways to boost your brand's reputation for free, so without further ado, here are 5 techniques that you can implement this 2017:

Press Coverage

Your first major option is to gain press coverage in the form of press releases. Press releases are a useful content marketing strategy tool since they give you great coverage in the right places, particularly if you use a tool such as PRWeb, which will push your PR to thousands of potential online news outlets. Though these sorts of outlets do come at a cost, there are plenty of publishers that will publish your Press Release for free.

Social Networking

This list wouldn’t be complete without social media marketing, and that’s because this is such a powerful way to reach your target audience – and all for free. One easy technique is to regularly push your content across your social channels. This alone should be enough to attract an audience but if you want to attract a bigger crowd you’ll need to test out other strategies, such as promoting giveaways or special offers and publishing engaging photos that effectively represent your brand.

Guest Blogging

Guest posts remain an important part of your SEO and content marketing strategy, and are a fantastic form of link building, mostly because they represent your brand in a positive light and provide a gateway straight back to your business.

You should only guest blog for relevant external publishers, starting off small with local publishers and other niche websites and working your way up to reach higher-authority publishers.

Influencer Marketing

Influencer marketing has become one of the top ways to boost your brand’s reputation. It involves identifying industry influencers who possess their own authoritative power, reaching out to them and engaging in conversation with them, then sharing their content. In exchange, they may share some of your content, which will instantly connect you to thousands of potential new customers. Alternatively, you can sponsor that individual to promote your brand, which guarantees immediate exposure of your brand.

Collaborations

Collaborations involve two or more parties working together. Also known as co-branding, this is an excellent way to elevate your brand to new heights by collaborating with a well-known brand that has a massive audience reach. And the two companies don’t need to be obviously connected: many diverse industries have partnered up with some well-known examples including Adidas with Disney, and Apple with Nike. Co-branding immediately doubles its potential audience and helps to put both brands in a much higher position of visibility.

Need help with your branding?

Here at 8 Ways Media we offer a wealth of advanced digital and marketing services to a broad international client base of more than 280 companies from across the globe. Offering the most creative, contemporary digital marketing solutions on the market, we are a company that delivers consistently exceptional results to businesses of every type and size. Whether you’re seeking bespoke website design and development services, innovative brand strategy solutions or technical services, we are the ultimate solution.