5 Reasons why your Small Business Needs to be on Periscope

We’ve talked about Periscope here on the 8 Ways Media blog before, and that’s because Periscope is huge news for businesses trying to get some attention in the highly saturated social media marketing space.

Periscope is a unique, clever social media marketing app that enables you to connect with your followers – live, and from any location via your smartphone. It’s essentially a broadcasting app, straight from your mobile, so no matter where you are or what you are doing, if you are in a situation where you feel your followers would benefit, connect to the app and get recording.

Periscope quickly kicked off as a highly popular app and today it has more than 2 million daily active users watching the live videos from their smartphones.

As a business, you should certainly be capitalising on the power of this incredibly popular platform, and there are many reasons why:

1. Presents an unsaturated market

Unlike Twitter and Facebook, which both have huge followings, Periscope continues to grow. Small businesses should get on Periscope now and build their profiles ahead of the game, as the majority of brands have yet to embrace Periscope and there is therefore a clear gap to fill.

2. Engage with your audience in real time

One of the most outstanding features of Periscope is that it offers a unique opportunity to engage with your audience in real time. Yes, you could easily argue that quickly responding on other social media apps, such as Instagram or Twitter, is the same thing, but a video presented in real time offers followers a rare opportunity to ask questions live via a Periscope broadcast and gain an immediate answer.

3. Show your audience the real you

Authenticity on social media is absolutely essential, but on Periscope there is no other choice but to be authentic, honest and genuine. A live Periscope broadcast is the perfect opportunity to show your audience the real you, rather than the brand behind a Twitter account or Facebook profile.

4. Limitless business opportunities

There are endless ways that businesses can use Periscope to market their brand and promote their products or services (as touched upon here in 5 Easy Ways to use Periscope for Business). You can also offer live tutorials, live Q&As, live product launches, Exclusive-to-Periscope promotion codes or coupons and much more. There are so many ways to use Periscope for business that you’d be foolish not to give it a try!

5. A brand new following

Finally, Periscope is fantastic for creating a brand new following of people who aren’t present on your Facebook, Twitter or Instagram account. This is the perfect opportunity to expand your following and raise your brand’s profile even further.

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8 Ways Media is a leading Swiss-based branding and web design agency with a vast client base of both local and international customers. With a team of more than 98 passionate employees who are fast, responsive and creative, this is the ultimate agency of choice for any business looking to improve its image and attract more customers.