Successful email marketing can be difficult to achieve. There is a lot of competition out there while getting the balance spot on can be complex and confusing.
This guide was written as a way to help you set up a successful email marketing strategy. Whether you are an email novice or are simply seeking a way to boost your campaigns, this guide is intended to help you devise, review and improve your campaigns for better results.
Getting Started
The first step is to create an email marketing account. From here, you should get a responsive, high-quality HTML template to jazz things up.
Getting Subscribers
The next step is to build your subscribers list. There are plenty of ways to do this: from the traditional approach (prominently placing a sign up box across your website) to more unique approaches (including through Pinterest, email signatures and your social media profile). The specific approaches that you choose to gain subscribers will depend on exactly who your target audience are.
Executing your First Campaign
Once you’ve got a decent amount of subscribers, it’s time to create and send out your first email campaign. Your first campaign – the Welcome email, should be carefully crafted and sent out as soon as a person subscribes, as this maximises consumer satisfaction and boosts email conversions.
From here, there are plenty of email campaigns to be sent out – including your bi-monthly newsletter, a promotional email and a new inventory email.
Creating High-Quality Content
High-quality content creation is of paramount importance – across your website, throughout your blog and in all of your email marketing campaigns. This is something that takes time and effort to do but if carefully executed will have a very positive end result.
To write top emails, you should focus on fantastic subject lines, high-value content and effective calls-to-action. Focus on the acronym, ‘CRAFT’: making it Colourful, Relevant, Actionable, Forceful and Targeted.
Tracking your Results
Finally, you need to track your results. There’s no point in executing a campaign that’s unsuccessful, and your results will be able to tell you whether or not your particular approach worked. You need to find out the percentage of opens, clicks and conversions to see how effective (or ineffective) your campaign was. This will give you the leverage you need to successfully execute your next campaign.
About 8 Ways Media
8 Ways Media is a Swiss-based web design agency offering branding and web design services in addition to digital marketing, email marketing, SEO and much more. To find out more, contact us today!
Related articles.
