Facebook is an excellent online marketing resource. Used by billions of people daily, it has the power to attract a massive audience, boost awareness of your business and increase traffic to your website.
Follow this guide to find out how to optimise your Facebook posts, increase user engagement and boost your chances of being seen in people’s news feeds:
1. Link to your website
When you create your next post, include a link to your website’s URL. The posted URL will include a title, description and image taken from your website, which is fully customisable.
The image that you use should be compelling as this is one of the biggest reasons that people click on your link. The eye is drawn to the image and if the image is not compelling enough, people will not want to click through to read on. You should also write a captivating subject line that further appeals to the reader and persuades them to click through.
2. Engage in conversation
Ask your audience for feedback on your products and services to engage in conversation. When users respond, take the time to answer their feedback to show that you care about their ideas. This will help in boosting brand loyalty and maintaining their long-term interest in your brand.
3. Use engaging content
All content created needs to be as engaging and appealing as possible, which means combining imagery, text and video to truly inspire your followers. Keep your posts as short as possible (no longer than 250 characters) to boost engagement. Posts with questions, suggestions and persuasive content have been proven to bolster engagement.
4. Be time-appropriate
Create time-appropriate content that is related to current, trending topics or events. If Valentine’s Day is coming up, craft an applicable post. If Father’s day is looming, create something meaningful for this holiday. Your audience will be more likely to relate to your content as a result.
It’s also important to respond to user’s comments as quickly as possible. The faster you reply, the higher the chances are of fans engaging with you in the future.
5. Be organised
Creating a social media calendar is a great way to remain organised. Instead of starting each day not knowing what you are going to post about, have a plan in place that keeps you on track and ensures that you post regular, meaningful content. Also, target each post to boost its visibility for certain regions, languages, genders, interests and age locations (and so on). Facebook has a great tool when posting for specific groups of people, enabling you to control who can see each post.
About 8 Ways Media
8 Ways Media is a leading Swiss-based branding and web design agency offering 8 key services including social media marketing. To learn more, get in touch!
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