Posting content to your website on a daily basis can be a struggle for many businesses. It takes time, research and effort to create a well-written, well-researched post and achieving this on a once or even twice daily basis can be a struggle if you don’t possess the right facilities.
To overcome this, it’s essential to be organised. You can create the content yourself, hire an in-house employee or outsource content marketing. Whatever decision you make, ensure that all content created is interesting, useful and of the highest of standards.
If you have decided to write independently and are seeking easier ways to get content published daily, you need to:
· Put yourself in your readers’ shoes
What sort of content do you think your readers would enjoy? Shorter, less formal posts, or longer, more informative articles? What’s the primary age range of your readers? What typical employment do they undertake and what are their main interests? Establishing these factors first will truly help you in creating attractive and appealing daily content that gets the right results.
· Establish a Steady Routine
Routine is the key to a successful, organised content marketing strategy. Do you write better in the morning or afternoon? Do you write better with music or in complete silence? Establish when you are at your optimal and aim to carve out time exclusively for writing. If you don’t write well under pressure or with distractions, switch everything off – mobile notifications, email notifications and so on, and use the time to concentrate exclusively on writing.
· Be organised
It’s impossible to write regular content if you aren’t organised. For this reason, you need to write content ahead of schedule so that in the event that you aren’t able to create content on a given day, you can resort to your available stock. For instance, if you post content twice per day, it’s recommended to have at least 3 – 5 articles available ahead of schedule.
· Check your Statistics
Keep a close eye on your statistics to see how successful or unsuccessful your previous posts were. What’s the click-through rate? How long are readers staying on the page for? Are the articles getting comments or shares? Finding out about your most popular content will help you to create similar content in future.
· Lower your Expectations
Finally, it’s important to remember just how much competition there is out there amongst websites. Don’t expect millions of people to flock to your website just because you’ve started posting more regularly. In today’s fast-paced world, readers hardly spend more than one or two minutes on a web page and this is to be expected. If you don’t see a major difference in traffic, customers and social media mentions, then reduce your publishing frequency and focus on alternative actions.
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