Switzerland’s leading digital and marketing agency, 8 Ways Media, recently teamed up with Geneva-based live club and bar, Zoe Live Bar, to develop an engaging, contemporary website designed to successfully reflect the branding, culture and lifestyle of this modern bar/club.
The website, which was designed by 8 Ways Media’s team of creative specialists, opens with a series of short video clips taken from the bar. These clips, which include musicians performing, a bartender and a close-up of a drink being prepared, immediately engage the audience, compelling them to continue scrolling down to discover more.
This parallax web design then continues to provide information about the bar, including the type of music performed as well as how new talent is discovered. As you continue scrolling even further, information is then provided about upcoming events and programmes, such as DJs, bands and other live events scheduled.
Throughout the website mostly dark colours are used, including a strong use of dark purples and blues to give users a feel for the atmosphere of the bar. In website psychology, purple tends to be associated with relaxation and tranquillity, thus promoting mystery, luxury and decadence. This is therefore an excellent choice for a bar/club, as part of Zoe Bar’s philosophy is that anyone who enters the doors of its establishment should switch off from the stresses of daily life to experience an evening of fun and entertainment. This colour decision suits the site’s laid-back content and gives users an indication of what the atmosphere might be like at Zoe Bar.
In addition to parallax scrolling, there is also the option to click on the website’s menu, which is featured at the top of the site. This gives users the option to click through and learn more about upcoming events, artists, private events and more.
Whether you visit the site from a smartphone, tablet, laptop or PC, the experience remains the same: fluid, engaging and appealing. The entire web browsing experience engages the senses from start to finish, generating a desire in the visitor to visit Zoe Bar.
About 8 Ways Media
8 Ways Media is a leading digital marketing agency offering a full array of services to its vast international clientele. Using the latest digital tools and supported by a team of creatives, 8 Ways Media develop the most contemporary, creative digital marketing solutions for businesses of every type and size.
Please contact 8 Ways Media to learn more about their services.
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