Twitter is a platform designed to help people connect with one another via their passions and interests. But Twitter isn’t simply a platform for individuals to interact with one another and discover what’s going on in the world right now – it’s also a place for businesses to interact with current and potential customers and share the latest news with their followers.
Twitter is a fantastic platform enabling businesses to expand their reach and connect with their audience in a quick and easy way.
Listed below are our top tips on how you can take advantage of Twitter for your business:
Increase brand awareness
Use Twitter to regularly communicate with your audience to raise your business profile and expand the impact of your marketing. With Twitter, you can share your latest blog posts, retweet content and reveal exciting news about your brand to the world. You can also enhance your reach using Twitter Ads, where you can target potential customers and amplify your business’ reach.
Connect with the right people
Even though potential customers, brand advocates and influencers might not be following you currently, Twitter allows you to connect with these people by following them and interacting with them. Start a conversation with industry experts and influencers to raise your business profile and build valuable connections.
Provide up to the minute customer support
People are often quick to turn to Twitter to discuss the products they purchased or the services they received, so it makes sense that you should use Twitter as a place to provide customer support. Whether you’ve just received a query or even a negative online review, use the platform to quickly and easily respond to your customers, which will soon cement your position as a leading brand with a positive reputation that generates strong relationships with its customers.
Discover what’s happening – right now
Twitter gives you access to what’s happening in your industry, community and around the world – right now! Use this incredible platform to search for the latest goings on, listen to the relevant conversations that are happening and contribute to the conversation wherever you can add value.
Common Twitter Terms you need to understand:
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Tweet
A Tweet is a message posted on Twitter. It can contain plain words, images, videos and links to other resources.
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Reply
Click ‘reply’ whenever you wish to respond to someone’s Tweet. When you reply to a Tweet, this shows that you are listening to others and want to have an input in the conversation.
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Retweet
When you retweet, you are simply sharing a Tweet that someone else has written. This means that although your audience might not necessarily be following the Tweet you are retweeting, they will now be able to see it. Simply click the Retweet button to share the Tweet exactly as it is or quote it if you wish to add a comment of your own.
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Like
Double clicking on the heart icon is simply a way to show that you have read a Tweet and acknowledged it. When you do this, the author will receive a notification that you liked their Tweet, and this is also a great way to find the Tweet again by clicking ‘LIKES’ at the top of your profile.
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Hashtag
A hashtag is a word or collection of words written without spaces between them and beginning with the # symbol. When you use a hashtag, this helps to organise conversations and make it easier for people to find content related to a specific subject. If you click on a hashtag you will be taken to an entire conversation related entirely to that hashtag. This therefore connects you to the right people who are interested in learning about a specific subject. See here for the latest trending hashtags.
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Mention
When you create a Tweet and want to bring someone’s awareness to it, simply include their @username (also known as their handle). This could be to ask them a question, thank them or highlight something that’s important to you.
It makes sense to add Twitter to your social media marketing strategy if you want to connect with your audience, successfully brand your business and market your products or services to the world. It’s also a great way to increase brand loyalty, keep a close eye on the competition and boost your sales.
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