Ikea is a multinational Swedish group of companies famous for its modern, ergonomic, eco-friendly and ready-to-assemble furniture. Regarded as the world’s largest furniture retailer, the brand was founded in 1943 and has achieved immense success since it was first established, and is now worth an estimated €44 billion.
Read on to discover why thousands of people flock to Ikea worldwide every single day and how this famous company has positioned itself as a leading brand…
Offer an immersive experience
Many people visit Ikea simply for the chance to explore the store and immerse themselves in the entire experience, from the artificial bedrooms, kitchens and living rooms that have been assembled throughout. Ikea takes you on a journey from the moment you enter the store right through to the moment you leave, and everyone has an Ikea story to tell; there is simply no other store like it.
Follow the arrows as you navigate your way through different sections of the house and end your trip at a visit to the Swedish-inspired restaurant, where you can treat yourself to some Swedish meatballs. People are inspired when they visit Ikea, simply because they are fully immersed in the entire experience. By offering your own customers an immersive brand experience, you will remain in their memories for many months to come.
Be Unique
Ikea’s product offering isn’t necessarily outstanding. For instance when you exit an Ikea store there is a ‘Parts missing’ section where you can browse through bolts, pieces of wood and other items that might be missing.
Ikea knows that its product offering is high-value, standard quality, but the brand has positioned itself as the ultimate go-to company for anyone from students to the elderly who wish to purchase ready-to-assemble furniture at a great price.
Everyone knows that Ikea’s furniture is not the easiest to assemble and there are countless jokes about the frustrations and tribulations that people experience when trying to assemble Ikea furniture (along with the amount of time it takes to do so). That being said, people flock to the stores in their droves to purchase dressers, cabinets, TV stands, beds and more, and customers know that although the assembly procedure is not always pleasant, they will always gain a unique user experience from purchasing items from the store.
If your business has a unique attribute, it will be far more memorable in the minds of your customers and they will be more likely to visit your company as a result.
Offer outstanding customer support
Ikea is also well-known for the outstanding level of customer support it offers. Whether you are looking for a particular item in store or waiting for your delivery to arrive, both will be a seamless experience. Staff are always on hand to help out while new furniture is delivered quickly and with ease. Customers love this hassle-free shopping experience and this is something that people will talk about for weeks to come – an important factor when it comes to positively spreading the word about your brand.
Delivering exactly what the customer wants is essential in this competitive business environment. By following the above hints and tips, you will be better able to cement your brand’s positioning and spread positive awareness about your brand.
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