Email marketing is one of the many marketing avenues businesses explore as a way to reach out to their target audience, whether to welcome them to their email list, promote their latest products or services or provide information about an event. Email marketing is a fantastic way to filter out all the noise that is generated from social media, and enables businesses to talk directly to their most valuable customers – those who have specifically chosen to receive emails directly to their inbox from that company.
Email marketing is much more personable than social media marketing and as such, businesses need to take advantage of the fact that specific individuals have opted to receive communication from them via email. Each and every email marketing campaign sent out needs to be carefully created and well designed so as to maintain long-term interest from subscribers and also to prevent them from hitting that unsubscribe button in the first place.
Listed below we bring you our top tips on how to craft the perfect email, starting off with welcome emails:
Crafting the Perfect Welcome Email
When an individual subscribes to your email marketing list, this doesn’t necessarily mean that they will automatically convert into paying customers. In order to make the leap from lead to customer, you need to send a well-polished welcome email that:
· Immediately engages the reader with a captivating subject line
· Provides a brief description of your business, products or services
· Welcomes the reader with one specific element that will encourage him or her to take action (e.g. an appealing offer, discount or scheme)
· Is clearly laid out and easy on the eye with a great design
· Is strategic in its use of font and colour
· Makes the reader feel valued
· Includes your contact information
· Uses high-quality PNG or JPG images that load quickly
Crafting the Perfect Sales Email
If your business is hosting a sale or promotion it’s important to get the word out there so that your customers are aware. You can promote the event on your social media platforms but another way to directly engage with your audience is to craft a sales email. Your email should:
· Briefly (and clearly) explain the sale or promotion in no more than 2 sentences
· Use an appealing image to describe what the deal is about
· Include a simple, easy to understand call-to-action
· Incorporate social media buttons to lead readers to your social pages
· Use high-quality PNG or JPG images that load quickly
Crafting the Perfect Email Newsletter
Finally, we have email newsletters. Email newsletters can include anything from how-tos, blog posts and links to your social media pages. They should:
· Place the logo and business name at the top of the email
· Be strategic with their choice of font and colour
· Use plenty of white space to avoid overwhelming readers
· Break up the content into sizeable chunks so the reader can easily digest all of the information
· Incorporate social media buttons to lead readers to your social pages
· Include a simple, easy to understand call-to-action
· Use high-quality PNG or JPG images that load quickly
As you can see, there are plenty of ways to create outstanding email marketing campaigns that will increase engagement levels, encourage readers to visit your website and persuade them to make a purchase. Provided you are strategic in your design and wording choices, you can guarantee success with your next campaign.
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Here at 8 Ways Media we offer a wealth of advanced digital and marketing services to a broad international client base of more than 280 companies from across the globe. Offering the most creative, contemporary digital marketing solutions on the market, we are a company that delivers consistently exceptional results to businesses of every type and size. Whether you’re seeking bespoke website design and development services, innovative brand strategy solutions or technical services, we are the ultimate solution.
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