As the expression goes, Time is Money, but in our time-strapped society that is even faster-paced thanks to all things digital, there just never seems to be enough of it.
The question, ‘How long should a blog post be?’ is one that gets asked time and time again by writers, bloggers, marketers and business owners alike.
The simple answer to this question is: as long as it needs to be to get your point across effectively, articulately and successfully.
However, the longer answer is it really depends on the type of business you are operating and the type of content you wish to create.
For instance, if you’re a lifestyle and fashion blogger trying to appeal to a millennial target audience, less is more. You really need to think carefully about the visual aspects of your content, but also focus on changing things up with each post, sometimes doing longer, more in-depth pieces and other times writing little snippets of content that are complemented by outstanding images.
On the other hand, if you create content for a profession that focuses more heavily on written content than on the visual, then it’s essential to create in-depth pieces that are AT LEAST 500 words in length, with an ideal post length of between 2,000 and 2,5000 words.
When you create content in the thousands rather than hundreds, it gives you the opportunity to uncover more answers and provide deeper insight within that content. The writer can then make multilateral points, provide examples and back up their points with statistics and evidence.
Google is also getting smarter with the passing of each day, and can easily detect an in-depth piece that is not only thought-provoking but also well researched and educational. This content is regarded as far more valuable to Google than other short-forms of content that are constantly competing for the space, so if you get into the habit of creating longer, more in-depth pieces, you’re so much more likely to rank well on Google.
Now you’re probably thinking: I don’t have time to create such long posts! But fear not – as mentioned above you can always mix things up, creating shorter pieces that are occasionally broken up by longer, more exhaustive pieces that fully explain a topic, address important points, are thoroughly researched and referenced and extremely valuable to the audience.
The trick here is to think about what the competition is doing and go out of your way to outshine them. And if that means it’s going to take 2,000+ words to outshine them and beat them in the Google rankings, then so be it.
And if you’re worried about time restraints, get in touch today to discuss how we can get your business back on the map. Our team of content creators have been creating high-quality content since 2013, so drop us a line, give us a call or pay us a visit and we can show you how we can work together to increase the value of your business and of course, get its Google rankings even higher.
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