Christmas is traditionally regarded as a time of giving, but this doesn’t mean that you need to have a Christmas sale in order to give your clients something special. Yes, a Christmas sale will boost short-term sales, but it won’t boost loyalty to your brand. Instead, you need to focus on marketing your business holistically in order to boost brand loyalty.
Christmas is the perfect time to generate a loyal client base by showing your customers how much you value them and their business. You can do this in a number of ways as outlined below:
1. Tailor your content marketing
To boost brand awareness it’s important to talk directly to your customers through your content marketing. Every piece of content should be engaging, interesting, useful and season-appropriate.
There are so many forms of holiday-themed content to create, including entertaining newsletters, holiday-survival infographics, seasonal blog posts and social media posts and even information on last-minute offers and promotions. Everything about your content around this time of year needs to be tailored to the holiday season so that your clients feel immersed in the season and completely festive.
2. Send greeting cards
Nothing expresses your appreciation for your clients as much as a handwritten greeting card. Yes, we may have gone digital in so many respects, but the time and thought that goes into a hand-written Christmas card says a great deal about you and your business.
Ensure that the card is of the highest quality and is sent in the post along with a matching envelope. Include a personalised message to each customer. Don’t include any agenda such as a sales pitch, discount scheme or information about your latest offer. Show each individual client how much they mean to you and they will certainly feel appreciated, which in turn will build brand loyalty and put your business on a strong footing for the New Year.
3. Reward your most loyal customers
Want to show your most loyal customers how much they mean to you? Then send them a gift to complement their greeting card. Anything from a bottle of wine to a gourmet gift will contribute positively to brand loyalty, as the gift will be well remembered as we enter the New Year. People always remember a positive experience with a brand, and a gesture such a small gift can go a long way into maintaining business with your most loyal customers.
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