Thousands of businesses are leveraging social media to drive more traffic to their websites, generate more leads and build a community of relationships.
Social media is a fantastic marketing tool that can be implemented at any moment of the buyer’s journey; however this is especially true at the beginning. Whether you’re trying to attract more visitors, convert visitors into leads, turn leads into customers or promote a campaign, social media can play a very significant role indeed.
Research carried out by AOL and Conventro found that social media marketing has the most powerful impact on a buyer’s journey at the beginning and in the middle of the buying process. So, the best time to implement a social media marketing approach is during what’s known as the ‘Attract and Convert’ stage.
Choose your social platforms
To do this, you first need to choose which social media platforms you are going to promote on. To make this decision you need to build your buyer’s persona, which is a representation of your ideal customer based on market research and real data about your current customers. Factors to consider include:
- Customer demographics
- Behaviour patterns
- Goals
- Motivations
Most importantly, you need to determine who your target audience is and where they are spending their time on social media.
Share incredible content
Next, you need to share incredible content. When you do this, people are much more inclined to engage with it. A dull, lifeless social media account or one that focuses on promoting sales and offers will turn off even your most loyal followers.
Instead, create content that’s relevant to your target audience, easy to digest and relatable. Blogging is one of the easiest and most effective ways to attract visitors to your website, and social media is the greatest tool when it comes to promoting your blog posts. Also, don’t be afraid to repost your blog post more than once in a given month, especially if you are using very ephemeral platforms such as Twitter, and even Facebook.
Offer value to your audience
There are plenty of ways to offer value to your audience and entice them to your website, including blogging, e-books, webinars, infographics and links to videos. Have a brainstorming session with your team of creatives to craft offers that are of high value to your target customer. Then, post the link to your landing page with the freebie included on your chosen social platforms. Also, don’t be afraid to post about that offer more than once! It’s not called social media promotion for nothing!
Closing thoughts
As you can see, social media marketing can be used at every stage of the funnel, whether you wish to attract more visitors to your website, convert them into leads, encourage visitors to subscribe and much more. The opportunities are truly endless!
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