The world of business is a cutthroat one where you need to work hard and dedicate yourself to what you do in order to be a success. There are countless factors that influence your rise or fall as a business, and there are many great individuals that can teach us a great deal about successful marketing.
Tiger Woods
Tiger Woods is without doubt one of the greatest living athletes of our time. He quickly became a record-breaking professional golfer, winning the 1997 Masters Tournament by 12 strokes, which launched him into the limelight. From here, he remained the dominant player in golf, spending a combined total of 545 weeks as world number one between August 1999 and October 2010.
Tiger Woods has worked incredibly hard to achieve the high levels of success that he is acclaimed with today. He spends many hours preparing for games through running, weightlifting and golf practice, viewing his fitness philosophy as a crucial part of his sporting career. He is also very mindful when it comes to playing golf, and has taught himself how to stay completely focused during each game. Whenever he has failed, he has retraced his footsteps to determine where he went wrong. This enables him to always better himself.
Woods can teach us a lot about how to succeed in business. Committing yourself to your marketing efforts and always striving to improve your next campaign are critical if you wish to succeed. Staying positive and reflecting on where you went wrong with previous campaigns will ensure that you are always open to change and responsive to the needs of your clients. Finally, striving for excellence will attract more leads and boost your client base.
Bill Shankly
Bill Shankly was a Scottish footballer and manager of the UK’s Liverpool Football Club between 1959 and 1974. He was widely regarded as one of the greatest football managers of all times and devoted himself to rebuilding the club from a second division football team to a leading, first division football club.
Shankly was strategic and calculated which is what enabled him to achieve such success as a manager. During his time at Liverpool he earned a promotion, won three first division championships, two FA Cups and one EUFA cup. He took the company to brand new heights, enabling it to become one of the greatest football teams of its time.
Shankly was admired for his honesty, his modern approach to business and his passion for being one of the greatest managers to have ever run a football club. He had a charismatic personality, was loved by many but most importantly he poured his knowledge, enthusiasm and ideas into his new team and was determined to succeed.
Shankley can teach us a great deal about successful marketing. First of all, you need to build your business from the bottom up, focusing heavily on customer satisfaction. To be the best you need to relate to your customers and understand them in such a way that they are consistently satisfied with the service they receive – and therefore return to your business time and time again. You need to keep everything about your approach to business simple and appealing so that your customers remain happy through the good times and the bad.
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