In part I of our post, Marketing Tips for Small Businesses & Entrepreneurs, we brought you 6 important tips on how to market your small business more effectively. These included setting up social media profiles, blogging, optimising your website and offering discounts and promotions.
In part II of this 2-part series, we bring you 5 more online marketing tips and techniques designed to help you effectively promote your small business.
A Compelling Web Design
Compelling web designs are great for attracting more customers and retaining their interest for longer. Ensure that your website is clean, well-presented, easy to navigate through and visually engaging. If you have an outdated web design you should definitely consider redesigning it.
A Responsive Web Design
Not only should your web design be compelling and attractive but it should also be responsive. This means that it should be accessible on a mobile device, whether that is a smartphone, an iPad or a laptop. This is because at least 50% of internet users are logging on to the internet from a mobile device. Fewer and fewer people are using a desktop computer for web browsing, so your website should be fully responsive by automatically scaling to size when someone visits from a smaller screen size. If it isn’t, you could be losing out on a potential client (and sale).
Use Google AdWords
Google AdWords is a fantastic tool that helps you to market your products or services through Google. It offers detailed information on popular keywords and keyword phrases and is a great short-term online marketing and advertising tool that can be used until your organic search engine results improve.
Videos & infographics
The visual medium is becoming increasingly popular. The internet is awash with information and people are hungry for knowledge, but today, information is shared and digested far differently than when compared how it was digested a decade ago.
For this reason, it’s ideal to create videos and infographics as a way to appeal to your audience and market your business. There are countless ways to use videos and infographics; the more creative you are the more likely you are to generate a stronger response.
Consider Paid Advertising
If you are a new business it’s likely that your social media following is still very small. If so you could consider paid advertising. Cost-effective paid advertising solutions are available on many social media networks including Facebook, YouTube and Twitter.
As you can see, there are plenty of ways to market your business, no matter how small your business may be. By adopting just one or two of these techniques, you stand a far better chance of appealing to a wide target market and attracting more customers to your business.
Get in Touch
If you are seeking assistance from a leading marketing agency, look no further. 8 Ways Media is a leading web design agency that will launch your business into the limelight with fully customised, powerful marketing strategies with a proven success rate. Contact us today to discover more about our compelling, powerful solutions.
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