Re-engage with your Customers in 4 easy steps

Experts suggest that re-engaging with your customers is actually a better strategy – and more profitable, than seeking out new ones.

When you re-engage with your current clientele, you need to:

Offer an outstanding brand experience
Gain customer feedback
Remove lead generation bottlenecks
Nurture qualified leads
Keep your customers happy

Step 1: Build a list of customers

The first step in the re-engagement process is to build a list of customers who are currently committed and loyal to your brand. If some have turned to another brand or are unhappy with your pricing, identify them and exclude them from your list of re-engagement targets.

To identify the committed from the not-so, check your recent transaction history to identify who hasn’t purchased in a while. There’s no use in adding inactive customers to your list.

Then, check your list of active customers to determine whose order/cart sizes are larger. These customers are the ones to focus on as they are the ones bringing you a stronger return on investment.

Step 2: Retarget them

Visitors that keep returning to your website need to be retargeted because these are the people that are most likely to purchase from you again. You can retarget strong customers by placing cookies on your website so that your URL remains in their browsers. This enables retargeting ads to pop up on their screens as they browse the internet, which will definitely capture their interest and drive them back to your website.

Step 3: Automate your email marketing

The next step in the re-engagement process is to automate your emails. Thanks to innovative marketing tools you can now:

Create emails using a custom dashboard
Schedule each email so that it is automatically sent to customers
Track the success of each email in terms of open rates and response rates
Set the tool to sort your emails accordingly

Though some brands are sceptical about sending out automated emails, it’s important to remember that they possess countless benefits. Automated emails nurture leads, keep your customers warm, help to maintain brand awareness and encourage stronger sales. If you don’t keep contact with your audience, they will forget about you or lose interest in your brand in favour of another. And you don’t need to email them every week! Once per quarter is more than enough to keep your brand alive in their memories.

Step 4: Loyalty Schemes

Loyalty schemes are a fantastic way to re-engage with your existing clientele and encourage them to purchase from you. Loyalty programs could include a points system per purchase where a certain number of points lead to discounts and free item. Implementing this simple strategy quickly re-engages old customers and helps to grow your business.

Need our help?

Lost touch with your clients? Here at 8 Ways we are experts in rebranding a business to get it back into the limelight. We offer the most creative, contemporary services guaranteed to get your business noticed by the right audience.