Krispy Kreme has been doing some outstanding work since it launched on social media seven years ago, with fantastic interaction with its audience on Twitter, delicious images on Instagram and tempting video content on Vine.
Read on to discover more about Krispy Kreme’s mouth-watering social media strategy:
Krispy Kreme on Twitter
Krispy Kreme is highly committed to its Twitter account, tweeting plenty of content and retweeting its users’ tweets and images for its own audience to see.
It also uses the platform to provide top notch customer service, responding to users’ queries (typically within 24 hours) such as questions regarding new store openings, and even offering random acts of kindness, such as sending donuts to customers free of charge.
This demonstrates the multiple capabilities that this platform possesses, such as maintaining brand awareness, attracting a wider target market, upholding brand loyalty and boosting the brand’s reputation. If your business doesn’t have a presence on Twitter, it’s certainly worth setting up an account to see what all the fuss is about.
Krispy Kreme on Pinterest
Krispy Kreme’s Pinterest page is colourful, fun, enticing and truly mouth-watering. It offers a variety of images based on different ideas, themes and products, including a Holidays board, a Superheroes board and a Southern Summer Classics board. That being said, it only has a following of 7,800 people and on a platform such as Pinterest where food, sweets and holidays are widely followed and admired, you would expect its following to be a bit larger than this.
This would be possible if the company pinned images on a more regular basis, particularly onto its most popular boards. Furthermore, it could easily expand its following if it re-pinned relevant content from other users, as this is an excellent way to keep users engaged whilst developing a loyal following.
Krispy Kreme on Instagram
This is the brand’s most popular social media platform with 526,000 followers to date and it’s no surprise why with its delectable, perfectly executed and attention-grabbing shots. The brand can guarantee continued success on this platform by posting repeated images of its attractive, colourful, delicious products and also by sharing content from other users.
This is a strategy that many successful brands adopt and with good reason – it without doubt builds brand loyalty and develops a sense of community between the brand and its followers.
So if you are a brand with a particularly visual emphasis, why not jump on Twitter, Pinterest or Instagram to expand your audience, raise brand awareness and boost your sales!
About 8 Ways Media
8 Ways Media is a leading branding and web design agency in Switzerland offering 8 key services including content marketing, SEO, social media marketing and much more. This contemporary agency offers state-of-the-art, innovative marketing techniques that are guaranteed to drive growth to your website.
Get in touch today to find out how 8 Ways Media can help you to use social media for your business.
Related articles.
