On-site optimisation involves ensuring that your website is search-engine friendly. It also involves maintaining the integrity of your site and ensuring that it remains user-friendly and appealing to your target market whilst being completely optimised behind the scenes. It is an integral aspect of any website and is what drives traffic to your site and attracts a vaster clientele, which in turn increases revenue streams.
In today’s highly saturated, online-based environment, competition amongst businesses is incredibly rife. For this reason it is vital that you create a custom website design that is appropriately optimised and enhanced.
How do we Create Perfectly Optimised Pages?
There is no right or wrong way to perfectly optimise pages, but there are certain elements that can be used to target content and increase the likelihood that it will:
· Have the greatest opportunities to rank highly in search engines
· Earn traffic from social networks including Facebook, Twitter, Pinterest and LinkedIn
· Earn links and shares across the internet
· Build your brand’s trust, perception and potential towards clients
The process of creating perfectly optimised pages involves:
· High-Quality Content Creation
A part of on-site optimisation means creating unique content that is highly valuable, interesting and resourceful. It means that the writer has truly put themselves in the minds of potential visitors to imagine what information they seek from the page. It also involves rising to a new level that is rarely found across the internet. It enhances social shares and encourages positive branding.
· Search Engine Optimisation
Though perfectly optimised keyword targeting can often conflict with user experience and the natural flow of a page, it is absolutely essential to optimise web pages where possible.
First of all, an engaging title is essential and should you should use the keyword towards the beginning of your title.
Secondly, the primary and secondary keywords/keyword phrases should be featured in the text. They should be relevant to the content and shouldn’t be too forced. Even though you are using the keywords the text should flow naturally and be of a very high quality.
· Built to be Shared
Finally, your website’s pages should be built to be shared with easy to view Like/Tweet/+1 buttons making it easy for visitors to share your pages on their favourite social media networks.
As you can see there is a certain amount of science behind on-site optimisation. By adopting all of the above hints and tips your approach to on-site optimisation should be much more refined and successful.
About 8 Ways Media
8 Ways Media is a leading media design agency offering web design and branding services in addition to SEO, online marketing and more. To learn more about our services, get in touch today!
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