Social media marketing is the process of generating traffic to your website and increasing attention of your business through social media sites. Countless international businesses have jumped on the social media marketing bandwagon by tweeting tweets, updating their Facebook statuses and posting photos on Instagram, all in a bid to promote their businesses and increase their ROI.
However, it is always recommended to approach social media with a well-planned strategy, otherwise you run the risk of deterring potential followers and losing current ones.
Use this guide to figure out what’s hot and what’s not when it comes to the best social media marketing practices:
1. Posting Too Much
When you overload your followers with posts, tweets, images and so on, people quickly lose interest. People use social media to interact with others and be entertained, so posting occasional, meaningful content is more important than overwhelming people with promotions, company information and events.
2. Posting Too Little
Likewise, if you don’t post often enough, people will find you disinteresting and will quickly forget about your brand. Social media is exactly that – social, so being part of a conversation and engaging with your followers is vital if you want them to respond to your content. Lack of regular content equates to a lack of brand personality, which will lose you followers in no time.
Knowing how little or often to post really depends on which social media platforms you are using, however generally speaking, posting between one and three times per day is more than enough to reach out to a huge segment of your target audience and keep them engaged.
3. Catering Exclusively to your New Followers
Social media is an ever-evolving element and as such you will organically attract new followers over time. You therefore need to avoid tailoring all content to potential new followers, otherwise you risk neglecting your current followers.
Instead, post diverse content that will appeal to every section of your audience. Think carefully about what you post, ensuring that it will engage your current supporters but also attract new ones.
Vary the types of things that you post to evoke different emotions and actions. You can post:
- Status updates
- Images
- Company photos
- Quizzes
- Videos
- Quotes
- Links to other articles
- Links to your website
- Infographics
- Memes
- Audios or podcasts
This is far more inspiring and interesting than posting a simple status update or a link to your blog every day and is much more likely to improve user engagement and increase your following.
Studies have proven that varying the type of content you post encourage people to like, comment and share your content, which ultimately leads people straight to your website.
Your Social Media Marketing strategy
Your social media marketing strategy needs to be well thought out in order to create a sustainable community around your brand. Get off to the right start by approaching social media in a brand-orientated way to increase brand recognition, boost brand loyalty and improve conversions
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