Social media marketing has been around for some time now and it’s obvious that A) it’s here to stay, B) your customers and prospects expect you to have a presence on there and C) it is highly effective in increasing brand exposure, enhancing customer communication and humanising your brand.
At times, it can also be difficult to establish whether or not your efforts are actually paying off on social media, nevertheless, it’s critical to determine whether or not your social media efforts are working, and what you can do to improve your strategy.
Here we bring you 3 social media marketing tips to ensure that your social media marketing strategy is actually working:
Analytics
To prove the value of your social media marketing, you need to delve into your statistics, as without the stats you can’t corroborate the value of a campaign. There are plenty of analytical tools available including Facebook Insights, Twitter Insights and Instagram Insights, while most other platforms offer analytical tools. By analysing your social media activity, you will be able to monetise social media and prove that your efforts are paying off!
Experimentation
Part of your approach to social media management is to continually experiment with new techniques. This is the only way to discover whether or not a new strategy is really working.
Experiment with paid, custom audiences to give you a clear indication of whether or not your strategies are making an impact. Even if you make mistakes along the way, you can easily learn from them and make necessary changes as and when you see fit. Only through testing and experimentation will you truly be able to learn about the impact of your campaigns.
Devise Clever Campaigns
Irrespective of the type of product or service you provide, it’s still possible to create a clever brand campaign that really draws your audience in. Even major toilet paper brands, such as Cashmere, have found clever ways to show off their brand by comparing the product to fashion shows and clothing. By coming up with a clever campaign that can be tied into your social media marketing, you can truly draw in the audience and maintain a devout following.
Sales
Finally, the proof of the pudding is definitely in the sales! After sharing a promotion on social media, check with your sales department to see whether there has been a spike in activity on their end. Ask them to reach out to interested parties to find out how they heard about your company. If many of the answers are from social media – success – your strategy is paying off. Going forward, you can implement similar strategies and expect similar levels of success!
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