Social media is a big deal. Millions of people are logged on to one of the many social media platforms at a given moment, uploading photos, tweeting or updating their latest status. Social media is not a short-lived, passing craze. It is here to stay which is why as a business you need to have a social media marketing strategy, even if you are only on one platform.
Listed below are major social media statistics you need to know about:
Twitter has 550 Million Registered Users
Twitter is the fastest growing social media network out there. Millions of businesses and individuals alike use the platform as a way to quickly and easily reach out to one another from all corners of the globe.
With 215 million active monthly users and 500 million registered users, it would be foolish to avoid Twitter for business. It is so easy to reach out to people, even if they are not your followers, as hashtags play a major role on social media. All you need to do is include a couple of hashtags about your latest post and you will immediately reach an even bigger audience.
Marketers are also using the platform to generate leads. Make sure you have an appealing, up-to-date profile so can you can generate more followers and encourage them to your website.
Facebook has 1.3 billion monthly active users
Facebook has a huge following which is why it is essential that you get a Facebook business page if you haven’t already done so. Almost everyone seems to have a Facebook account and it’s so easy to add people and ask them to follow your page. The site is so popular that 23% of Facebook users log on 5 times a day, so it’s easy to reach out to them. Through the creation of interesting, customer-focused posts, you can quickly generate a large following of people who are immediately directed to your website.
People spend 16 minutes out of each hour on social media platforms
As already mentioned, social media is a big deal and so many people are logged on at a given second. Social media easily exposes your business to people and gets the word out there about your products or services. Whether you wish to pay for ads or publish your posts for free, you will still be able to reach out to a massive following and grow your marketing networks as a result.
About 8 Ways Media
8 Ways Media is your leading branding and web design agency specialising in the creation of bespoke services that are proven to help you succeed as a business.
Discover how 8 Ways Media can help you to create a powerful marketing strategy by contacting us today – because your business deserves the best.
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