E-commerce is the purchasing and selling of goods and/or services through electronic means (typically, the internet).
There are four categories of e-commerce business:
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B2B (Business to Business)
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C2B (Consumer to Business)
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B2C (Business to Consumer)
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C2C (Consumer to Consumer)
The world of e-commerce has come a long way in recent years, and consumers are taking advantage of:
- Lower prices offered with a wider range of vendors compared to the high street
- The convenience that comes with ordering something online and having it delivered to your home rather than travelling to the shops, parking your car, purchasing your goods and travelling back
- Receiving products at a low price from international vendors
- Taking advantage of comparison engines to compare products and read reviews
Are you ready to make the next move into the world of e-commerce? Here are our top reasons why you should start your own e-commerce business in 2016:
1. A Great Way to Make Money
Starting up a new business never guarantees success. But one major advantage of setting up an e-commerce business is that the initial costs in place are minimal since e-commerce software requires little to no initial monetary investment.
2. Cultivate your Passions
When you set up your own e-commerce business, this gives you the chance to do what you love without having to work for someone else. When you are passionate about something and turn that passion into a business venture, this will lead to a fruitful, happy, fulfilling life.
3. Affordable Marketing
Since the internet is so widely used by billions of people, it has never been easier to advertise your business on a budget. Traditionally, businesses needed to fork out thousands to pay for expensive billboards, print ads or television advertisements, but today you can forego all of those options in favour of an online solution. The options are endless and range from social media marketing, Google AdWords, email marketing and much more, so do your research to find out how to reach the widest, most targeted audience quickly and at a lower cost.
4. Customer Support
It’s easy to operate a successful e-commerce business when you offer a robust, professional customer service experience. This service needs to be available on an around-the-clock basis and via many channels including email, social media and telephone. Today’s customers are not willing to wait more than a few hours to get in touch with a vendor, so make sure your customer support is second to none if you want your business to succeed.
If you’re going to set up an e-commerce business, it’s essential to do your research and remain afloat of the latest tech requirements and industry-related activities, and update accordingly. Keeping your customers excited about your brand will maintain their interest and ensure they continue to come back to your site, time and time again.
Can we help?
8 Ways Media is a leading global branding and web design agency with a vast international reach and a diverse clientele. We offer a wealth of e-commerce solutions designed to elevate your brand and help it to achieve international success. To find out more, please contact a member of our team to discuss the e-commerce solutions that are right for your business.
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