Social media marketing involves building brand awareness through various social media channels. It is a highly expedient way to reach out to a vast target market to improve traffic to your site and boost revenue.
There are countless social media sites. Some of the most popular include Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest and Google+ though others, such as Tumblr, Flickr and Vine are also growing in popularity.
Benefits of Social Media as a Marketing Strategy
Improves Brand Awareness
By using the many social media sites available you can easily improve brand awareness. When you use social media sites your brand appears not just in search engine results, but in search results across the internet, including those made on social media sites.
Take advantage of the various functionalities available on social media sites such as Facebook or LinkedIn, which allow you to set up groups where users can search for topics that interest them. Within a small matter of time, your group is shared quickly and easily from one contact to another, automatically generating organic exposure of your brand.
Gives your Brand a Voice
Social media marketing also enables you to create a company ‘voice’ that comes through in your posts. Your social media voice is a part of the brand management process and plays a strong role in your brand strategy. With the right social media marketing, your branding receives a genuine, organic voice that consumers love.
Enables you to Communicate with your Clients & Potential Clients
Social media marketing is also a brilliant way to communicate with current and potential clients with ease. By consistently using these channels to communicate with your clients you are automatically projecting a positive, trusting and transparent image of your business.
Allows you to Learn what’s being said about your Brand
Clients from across the globe are using social media to talk about your brand – in both a positive and negative light. By tuning in you will have a much clearer picture of what your target market is saying about your business- what do they desire from you? What do they love most?
Improves Customer Loyalty
By effectively using social media channels, you will also be improving customer loyalty. If a customer can connect to social media and interact with your brand, they will be more likely to remain committed to that brand. In a study carried out by the Harvard Business Review, they found that customers who are connected to the brand’s Facebook page have a strong emotional attachment to that brand as well as a stronger psychological loyalty.
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