Computers and laptops have dominated the world of the web since the early 2000s; however a huge change has taken place thanks to mobile phones. Mobile phones have surged in popularity and usage in recent years due to their diminutive size, their convenience and their ability to do everything that a laptop or PC can do – and more. Today, you can check your emails, purchase goods and attend business meetings, all from the convenience of your mobile.
Mobile marketing is set to dominate the marketing stratosphere for 2016. Marketers are shifting their emphasis from desktop marketing to mobile marketing as statistics have proven that more and more people are performing internet searches from a mobile device.
Read on to discover why 2016 is definitely the year of mobile marketing.
1. Smartphone users continue to grow
Statistics collected by Dazeinfo found that there were 1.13 billion smartphone users in 2012. By 2013, this figure increased by 27.1% while in 2017 there are anticipated to be 1.43 billion smartphone users worldwide.
Smartphones provide the ideal platform for mobile marketing and experts suggest that they are set to become the centre of marketing. As the focus shifts to smaller screens, brands will be better able to develop personalised relationships with their clients by capitalising on the power of mobile.
2. Smartphone use is significantly greater than laptop or PC use
People spend every waking moment with their smartphones, glued to them first thing in the morning and last thing at night. To contrast, once you’ve finished your activities from a PC or laptop, the device is closed as you move on with your day. Businesses are taking advantage of this heavy mobile usage by transitioning their marketing efforts to mobile.
3. Browsers AND Apps can access the internet
A PC does not have the capacity to use apps (aside from a few exceptions), therefore it is highly dependent on browsers for accessing the internet. To contrast, with mobile phones, the internet can be accessed from a variety of channels, including browsers AND downloaded apps, thus giving marketers a range of portals to employ their marketing techniques.
4. Mobiles can be used to facilitate experiences
Mobile phones are not just a place to market your business. They can also be used to market events, and countless businesses are now utilising mobile phones – and more specifically, social media, to spread the word about an event and get them involved in the process.
As you can see, mobile usage is increasing in popularity and as such, businesses need to take advantage of this in order to increase engagement with customers and boost sales.
Contact 8 Ways Media
Are you ready to take the next steps towards improving your social media marketing strategy? Contact 8 Ways Media, the most creative web design agency, to discover how we can help you with a stellar marketing strategy that will take your business to brand new heights.
Related articles.
