Competition to keep your audience engaged in your content is undoubtedly rife, especially since there are so many distractions online in the form of articles, tabs, social media, emails and more. If you’re seeking a fresh and unique way to maintain audience interest for longer, you should definitely consider adding audio to your blog content.
Audio is an excellent way to keep your audience engaged. Sometimes, people simply can’t be bothered to read an entire article from start to finish, but by clicking ‘play’ and listening to someone read an article out loud, you will be much more likely to engage with your audience for longer.
There are countless tools available, including SoundCloud, Audacity and Anymeeting, where you can record your audios with ease, and all for free. These provide a simple and straightforward way to record your content, save it with the relevant description and hashtags and upload it to your website. You can also integrate audio blogs onto a WordPress blog using their audio player plug-in.
Adding audio to your blog is a fantastic way to engage with your readers and increase your audience following, as you are adopting another channel to reach out to even more people.
Listed below are five unexpected benefits to adding audio to your blog content:
1. Increase time spent on your website
We live in a time of fast internet speeds and people with short attention spans. The internet has dramatically changed the way we think and has without doubt reduced our ability to concentrate. As a result, bloggers, writers and journalists have had to adapt their writing to compensate for this shift in thinking, by incorporating multimedia content onto their websites and blogs, which has been proven to increase time spent on a website.
2. Helps you to stand out from the crowd
Audios are a brilliant way to stand out from the crowd since not all businesses are using them as part of their marketing strategy. Many people find that they learn best through listening rather than reading, and as such this is a great way to appeal to a unique segment of your audience who might otherwise not express any interest in your content.
3. Yields better branding
Adding audio to your website or blog is a highly effective way to draw in a bigger audience and build your brand. Nowadays, people have become more demanding when it comes to the way they consume content and are more likely to engage with a brand that offers audio, video and supporting images.
4. Gets you interviewed
Once your audio blog gains a bigger following, you may eventually find yourself being invited for an interview on other audio blogs. This will help to expose you to new audiences and attract an even larger following.
5. Create products
Audios can be used in countless ways to benefit your business. For instance, once you have recorded a decent amount of audios, you can get them transcribed and turn them into an e-book to offer to your clients. You could also categorise your audios based on particular subjects and create a free or paid online audio course.
Another way to use your audios is as part of the content for members of a member community platform. Ultimately, this will bring more and more people to your blog which will in turn drive better traffic and increase your business’ revenues.
To conclude, audio content brings countless benefits to your site, adding another unique and memorable dimension and encouraging people to return for more.
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